LiberNovo / Ergonomic chairs
Helping shape a brand voice.
I’ve worked with LiberNovo from the Omni launch onward, playing an ongoing part in developing its English brand voice. My contribution is the language: product naming, slogans, campaign copy, editorial and script input, alongside the wider marketing and creative team. I also host English-language livestreams.
Brand voice / Naming / Copywriting / Localization / Livestream hosting
Campaign context
The wider launch: HK$79.97M pledged by 11,620 backers on Kickstarter. I contributed launch copy and English brand-voice work alongside the product, marketing and creative teams. The campaign total reflects their combined work.
LiberNovo: HK$79,966,705 and 11,620 backers displayed on Kickstarter, checked 17 September 2026. Source ↗
The work behind the voice
A chair has plenty of specifications. The writing needs to explain what those details mean to someone who spends much of their day sitting. Across product pages, campaigns and editorial, I help turn technical information into clear, useful reasons to pay attention.
The work has extended from the original launch to later product lines and seasonal campaigns. That ongoing involvement helps keep terminology, tone and product stories consistent as the range develops.
Names and product messaging
I contributed the Maxis series name and launch line, and wrote product slogans across the range. Each needed to make a specific product difference easy to understand while staying part of the same brand.
- Maxis
- Built for Bigger Builds.Series name and launch line.
- Omni SE
- Better Comfort, Simplified.Product slogan.
- Omni Pro
- Where performance peaks.Product slogan.
From campaigns to live conversations
Copy and localization support spans launch materials, social posts, email campaigns, creator briefs and product information. For brand films, I contribute to scripts as part of the production team’s wider work.
Hosting brings another perspective to the writing. Explaining a feature live and responding to questions helps reveal which messages are clear and which need a simpler explanation.
LET’S TALK
What do you want to say?
Tell me about your brand and the support your team needs. I’ll suggest a monthly scope that fits.