I help brands find the right words for an international audience. Brand voice, English copy and localization, with a feel for nuance and a clear sense of what you want to say.
See the workSELECTED BRAND COLLABORATIONS
Tapstitch
7.9K
Estimated organic blog visits / month
My role: English editorial & website copy
Read the case study ↗Tapstitch
109
Blog pages ranking in Google
My role: English editorial & website copy
Read the case study ↗Tapstitch: Ahrefs, 15 September 2026. Blog URLs only; traffic is estimated.
01 / SELECTED WORK
The work, and my part in it.
/ CRE[AI]TEEnglish copy and localization for CapCut’s CRE[AI]TE AI Film Festival, through BlueFocus. Support across the landing page, social campaign, host scripts and venue copy, helping the event speak clearly to an international creative community.
Visit the CRE[AI]TE website ↗
ENTERPRISE EDITORIAL
Part of Insta360’s English copy team, supporting international communication across launches, social posts, product pages, packaging, manuals and creator briefs. The work connects product detail with the ways people use their cameras.
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PLATFORM OVERVIEW
English copy and localization across Gate’s app, website, in-app messages and email. Writing guidelines help teams keep terminology, tone and instructions consistent.
UI and messaging work spans the live product; examples vary by screen and account.
PRODUCT COMMUNICATION
English product messaging for OLIGHT, including Amazon listings and A+ content, DTC pages and advertising. Also supporting the in-house team with training on writing for English-speaking customers.
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SEO EDITORIAL
An ongoing role in developing LiberNovo’s English brand voice, from the Omni launch through later products and campaigns. Contributions include product naming, slogans, campaign copy, brand-film scripts, editorial and livestream hosting.
Read the case study ↗
E-COMMERCE COPY
English website and editorial work for Tapstitch, with clothing-brand founders in mind. Landing pages, product language and blog articles help explain the service and give the brand a more consistent, approachable voice.
Read the case study ↗
LONG-FORM EDITORIAL
Magazine-style features for Major Fitness on movement, family life and wellbeing. Editorial that gives the brand useful conversations to have with its audience beyond product specifications.
BRAND STORY & WEBSITE
Brand-story and website copy for ECLIPEX, connecting the product with the thinking behind it. Work spans the One Less philosophy and the One Flex and Flex Link pages, helping turn product details into a consistent brand story.
Further work includes Liene / PixCut and AetherCanvas.
Request more samples ↗02 / WHAT I DO
I help you find the clearest expression of your idea, with the tone, context and cultural detail it needs. The aim is to make your brand understood without losing what makes it yours.
I help clarify what your brand wants to say and how it should sound, then develop key messages, tone-of-voice guidance and examples your team can use.
I bring Chinese ideas into natural English, with the audience and context in mind. From a close edit to a creative rewrite, I keep the meaning and find the expression that fits.
I develop product names, slogans and campaign concepts with your team, connecting the creative idea to a clear message that carries across channels.
I write homepages, product pages, launch announcements, Amazon listings and emails that explain what makes a product relevant and give people a clear next step.
I write articles, social captions, creator briefs and video or event scripts, keeping the brand’s voice consistent. I also host livestreams where that is part of the agreed scope.
I work on UI, packaging, manuals and support content, with clear terminology and a consistent tone. I also create style guides, review copy and offer practical training for your team.
03 / ABOUT LOWERCASE
I’m Jorden, a Canadian writer based in Guangzhou since 2014. I have a degree in Chinese Language & Culture from Jinan University. I’m a native English speaker, fluent in Chinese, with years of experience writing for international audiences.
Lowercase Culture is just me. You work directly with the person writing, from the first brief to the final line. My background is copywriting and localization, with hands-on experience helping develop brand voices, product messaging and campaigns.
I call it lowercase culture because I care about nuance. Words should be as understated as they can be and as direct as they need to be. If the right line challenges people or divides opinion, I’m comfortable with that. The point is to say what you mean, precisely.
04 / WORKING TOGETHER
Monthly support, matched to your scope.
from ¥15,000
per month
For teams with a clear direction who need a reliable English partner. I handle copywriting, localization and review for an agreed set of channels, with a monthly workload planned with you.
Discuss your scope ↗from ¥25,000
per month
For teams developing their voice alongside regular content. I combine writing with ongoing messaging and tone-of-voice work, campaign ideas and closer collaboration across selected channels.
Discuss your scope ↗Let’s scope it
monthly retainer
For teams needing more regular involvement across products or campaigns. I work more closely with your team, with an agreed monthly scope, availability and fee shaped around the support you need.
Discuss your scope ↗The scope comes first. I agree the channels, monthly workload, review rounds and turnaround with you before starting. If your needs change, I’ll discuss the scope and fee with you.
Monthly retainers in RMB, before tax. Final fees depend on scope.I start with your product, audience, existing voice and upcoming priorities. You share the context; I identify where my support will be most useful.
I work with you to choose the channels and workstreams that need attention, then agree a manageable workload, review process and monthly fee.
I work closely with your team on the words, use feedback to refine the voice, and review priorities as the brand develops.
Copy, localization and messaging are the core of my work. Where a campaign needs design or video, I can help with the brief and script alongside your creative partners.
LET’S TALK
Tell me about your brand, who you want to reach and where you need support. I’ll suggest a monthly scope that fits.
jorden@lowercase.work ↗